Polygon Suite

What is SFA

Looking for a SFA System?

Abbreviated SFA, sales force automation is a technique of using software to automate the business tasks of sales, including order processing, contact management, information sharing, inventory monitoring and control, order tracking, customer management, sales forecast analysis and employee performance evaluation

Use of SFA systems

Why Polydon suite is superior

SFA is often used interchangeably with CRM; however, CRM does not necessarily imply automation of sales tasks.Our Sales Force Automation System”Polygon” offers more than a salesforce system and it’s highly customised for our local market.

Polygon Suite

The Workforce Automation system.

The process includes all the activities needed to maintain a productive workforce, such as field staff management, employee collaboration, Sales Force Automation, customer relationship management, performance monitoring, Case management, Contract management, Sales forecasting, scheduling, analytics etc…


SFA/CRM system can replace manual processes that create significant organizational inefficiencies.
Thanks to the ability of Our system’s ablity to integrate with other systems, such as marketing automation tools, the efficiencies of CRM can enable companies to interact with customers in ways that they wouldn’t have the resources to otherwise.


This system gives companies the ability to move away from tools, like spreadsheets, that appear to be entirely functional but fall short in a variety of areas.
One of the biggest: collaboration. In even small organizations, the entire customer lifecyle is typically too complex to be managed effectively by one person.
The use of cloud-based CRM platforms allows for employees in multiple departments to more effectively manage their customer relationships and to see the big picture at any time.


For many organizations, data is one of the most valuable strategic assets, and CRM systems house some of the most valuable data. Of course, data in and of itself is often of limited practical use; its real value comes from data analysis and visualization tools.
Our CRM platform typically offer a variety of homegrown and third party tools that enable companies to understand their CRM data and learn things about their customers that wouldn’t be possible otherwise.


When companies lack the tools to mange their customer relationships, customers are bound to fall through the cracks. CRM systems can help ensure that this doesn’t happen by adding a layer of accountability to the customer relationship management process.

A well-implemented CRM system helps employees across departments understand their responsibilities to customers throughout the customer lifecycle and when those responsibilities aren’t met, it’s easy to identify what went wrong, where, who fell short and how to make sure it doesn’t happen again.


Ultimately, for all of the benefits CRM systems provide to the companies that use them, the biggest benefit of CRM systems is that their use leads to a better overall customer experience.
Customers are more easily and accurately segmented, their needs identified, and because the status of a company’s relationship with them is accurately tracked, companies can interact with them meaningfully at the right times, leading to more sales, faster sales and higher customer retention and satisfaction.


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Learn more about our process

Our Sales Force Automation System”Polygon” offers more than a salesforce system and it’s highly customised for our local market.

It is accessed from www.polygonsuite.co.ke and www.polygonsoftware.com

Workforce Automation

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Benefits Of a Sales Force System

  • Understanding the economic structure of an industry.
  • Identifying segments within a market.
  • Identifying a target market.
  • Identifying the best customers in place.
  • Doing marketing research to develoUnderstanding competitors and their products.
  • Developing new products.
  • Establishing environmental scanning mechanisms to detect opportunities and threats.
  • Understanding one’s company’s strengths and weaknesses.
  • Auditing customers’ experience of a brand in.
  • Developing marketing strategies for each of one’s products using the marketing mix variables of price, product, distribution, and promotion.
  • Coordinating the sales function with other parts of the promotional mix, such as advertising, sales promotion, public relations, and publicity.
  • Creating a sustainable competitive advantage.
  • Understanding where brands should be in the future, and providing an empirical basis to write marketing plans regularly to help get there.
  • Providing input into feedback systems to help monitor and adjust the process.p profiles (demographic, psychographic, and behavioral) of core customers.
  • As mentioned above, productivity can increase. Sales staff can use their time more efficiently and effectively. The sales manager can become more efficient and effective (see above). This increased productivity can create a competitive advantage in three ways: it can reduce costs, it can increase sales revenue, and it can increase market share.
  • Field sales staff can send their information more often. Typically information can be sent to management after each sales call, rather than daily or weekly. This provides management with current information, which they can use while it is more valuable. Management response time can be greatly reduced. The company can become more alert and agile.
  • These systems could increase customer satisfaction if they are used with wisdom. If the information obtained and analyzed with the system is used to create a product that matches or exceeds customer expectations, and the sales staff use the system to service customers more expertly and diligently, then customers should be more satisfied with the company. This can provide a competitive advantage because customer satisfaction leads to increased customer loyalty, reduced customer acquisition costs, reduced price elasticity of demand, and increased profit margins.
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